Circuit City to liquidate V2

Michael O'Dell mo at
Mon Jan 19 09:37:08 CST 2009

What Circuit Circus "management" failed to realize was that those
knowledgeable sales people were the *value proposition* from the
customer's standpoint. they were seen only as a cost, not as a core
component of the company's value proposition. as a result of
management's complete and total failure to understand their business
and it's essential value proposition, they stabbed it in the heart.
after they started off the cliff, they tried to hire the good people
back, but initially at the high-school-stooge pay grade. that didn't
work and the boat was still headed off the cliff. then they tried
pay much more like the good guys got originally, but by then, most
of them had gigs at places which valued their experience, or had
simply left the industry, and all of them said "see you in hell first!"

that should become a case study in B-school - how to completely destroy
a business in one easy lesson.

the shareholders should have sued the incompetent bastards into oblivion


WB4JFI wrote:
>> -----Original Message-----
>> From: at
>> [ at]On Behalf Of Joseph
>> Bento
>> Sent: Sunday, January 18, 2009 8:35 PM
>> To: Metavox LLC; Tacos AMRAD
>> Subject: Re: Circuit City to liquidate V2
>> On Jan 18, 2009, at 6:08 PM, Metavox LLC wrote:
>>> Anyhow, I just *happened* to be in the neighborhood of my local
>>> Circuit
>>> City and it just seemed a good idea to drop by and see if I were wrong
>>> and bargains were awaiting us all.
>> I just read through their company history.  I had no idea there was a
>> Circuit City and Lafayette Electronics connection.  Seems the Circuit
>> City people bought out Lafayette years ago.  Smaller Circuit City
>> operations operating under different names were all closed in favor of
>> the big box mentality.
>> What hurt Circuit City the most though was their "To hell with the
>> customer, and lets maximize shareholder profits" mentality.  Circuit
>> City used to employ highly trained people that actually knew about the
>> stereo and TV equipment.  Those well-paid employees were let go in
>> favor of the $8.00 an hour high school nerd.  Obviously, a career path
>> job disappeared with those firings as well, so the high school kid
>> that could care less had no customer relationship training, and
>> shoppers started going elsewhere.
> <snip>
>> Joe, N6DGY
>> _______________________________________________
>> Tacos mailing list
>> Tacos at
> Hey Joe, I wasn't aware of the LRC connection either.  I worked for a few
> years at the Lafayette at Seven Corners, VA.  Store #22, employee #9, I
> think.  Started out bagging while in high school, ended up working every
> position in that store except manager and cashier.  I managed the repair
> shop for a while just before leaving.
> I still have an LR-1500 stereo receiver, and a few other odds and ends.  I
> miss the old catalogs that I had saved but lost.
> And, yes, I agree with the Circuit City mentality.  We never had that at
> Lafayette.  LRC ended up over-investing in CB, and lost their shirts.  It
> also seems like there are companies that I've worked at that are too busy
> maximizing shareholder profits to realize they are killing the golden goose.
> So glad I've retired.  Nuff said...
> Terry
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